Plenty is a brand of paper towel on sale in the United Kingdom and manufactured by SCA of Sweden.
Bounty is paper towel brand that is owned and manufactured by Procter and Gamble in the United States of America. In 2007 P&G sold its "Bounty" brand in the United Kingdom to SCA of Sweden with the understanding that SCA woud rebrand the product now owned by them. As a result of this sale "Bounty" paper towels in the UK became known as Plenty.